Weatherford Finally Focuses On Process Over Outcome

A portfolio manager I worked for in a prior life always said “focus on process not outcome.” It’s a helpful way of approaching problem solving and decision making by shutting out the distraction of daily progress toward goal.

At the end of the day, outcome is all that really matters to stakeholders and shareholders of course. They don’t care how you get the results as long as you get them. But the point is that you have the best chance to deliver the optimal results if you stay focused on process.

For almost two decades under Bernard Duroc-Danner,  Weatherford focused on outcome without much regard for process. That changed today. Here’s how…

There’s a lot more to this story…

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