Building A Better Mousetrap In The Last Mile Is Not Enough Anymore

In Infill Thinking’s big 2019 logistics preview last week, one of the topics we broached was whether late entrants in the frac sand wellsite solutions market will be able to displace the incumbent new gen solutions.

We wanted to elaborate on that a bit today. Is it enough to simply build a slightly better mousetrap? We’ve got a recent example of apparent lackluster interest and a list of challenges to overcome as well as thoughts on one solution that does look differentiated and thoughts on how late entrants might be able to carve out a niche.

There’s a lot more to this story…

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feature image credit: CATAPULT ™