Oilfield Technologification Starts With A Spud. How & Why Land Drillers Have Gone All Apple On Us

Most industry observers now accept that the oilfield is on a path towards digitization, big data, machine learning, more integration, and automation. Instinctually, most of these same observers would probably not pick land contract drilling as a segment to lead the charge. But it has become increasingly clear to us that land rigs will be at the center of it all.

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