The big data hype machine can be powerful, and it’s tempting to believe that building and maintaining an effective analytic capability is effortless, with limitless benefits. Today, every company in the oilfield is in the midst of a tech / big data / automation overhaul.
In this guest post, Steve Matthews explains some common mistakes oilfield companies are making in the technology push and how to avoid them.
If your oilfield company is undergoing a big data project, print this off and hand it to the guy in charge.
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